SABRINA ZEIDAN
WordPress Performance Engineer
Get the Kit — $297

For WordPress agencies with 20+ maintenance clients

Your existing clients
are willing to pay
for performance.

You just haven't asked yet.

The Lead Validation Kit — $297

The Lead Validation Kit shows you exactly which clients
will pay for performance — and how to ask them.

⏱ 30 mins to start 📋 11 done-for-you documents 💰 $1,550–$4,350 in 2 weeks
Sound familiar?

…You built them a beautiful site…

It was fast at launch. You're proud of the work.

Then six months later, the email arrives.

"My site seems to be really slow lately. Why is that so?"

And you freeze. Not because you did anything wrong. But because you don't have a great answer. Neither you nor your developers know exactly what happened, why it happened, or what to do about it. So you spend two unpaid hours poking around, guessing at plugins, talking to hosting support…

But worst of all — even though you didn't cause it, this damages your reputation and undermines your team's hard work.

And the part that stings most: other agencies are charging $300–$1,800 per client per month for exactly this. And you're doing it for free.

No, it's not just you. Most 6–10 person WordPress agencies:

  • Don't catch performance issues before clients do
  • Have no clear answer when a client asks "why is my site slow?"
  • Lose entire days to firefighting sudden performance disasters
  • Play ping-pong with hosting support when plan costs spike with no visible reason
  • Don't bill for firefighting — silently absorbing the cost every time
  • Generate zero recurring revenue from performance, while other agencies bill $300–$1,800/month for exactly this
What nobody tells WordPress agency owners

Performance isn't a one-time thing
you nail at launch.

It degrades with time. Plugins accumulate. Databases bloat. The site gets more complex. Every addition your client makes quietly eats away at speed.

Performance slowly degrades over time

This isn't a design problem. It's not a developer problem. It's a maintenance gap — and almost no agency has a system for it, because nobody ever handed them one.

80% of great website performance is maintenance and prevention, not engineering. It follows a checklist. A calendar. Actions any team can run with clear instructions.

This already worked

What Torie Did

Torie runs a small WordPress agency in Phoenix, AZ. Design-first, Elementor specialists, loyal clients. Eight people on her team — and zero performance system.

Every few months, something would break. Slow admin. Checkout freezing during a sale. CPU warnings from hosting. Always at the worst moment.

One day I said: "What if you sent one email asking clients if they'd like a free performance check — before things break?"

She was nervous. What if they ask why this wasn't included before? She sent it that Sunday anyway.

Almost every client said yes. Within a week, eight had confirmed paid improvement work. A few weeks later — those same clients were on a recurring monthly performance plan, delivered by her existing devs following clear instructions.

One email. $0 in tools. That's where it started.

This is NOT for you if:

  • You're a freelancer or solo dev looking to learn performance engineering
  • You're already happy with how your agency handles site speed
  • You have fewer than 20 maintenance clients — you'll still make money from the checks, but the recurring revenue system this leads to needs more volume to pay off

This is exactly for you if:

  • Your WordPress agency has 20+ clients on a maintenance or care plan
  • You mainly build on Elementor, Divi, or other page builders
  • You do updates, backups, hosting — but nobody pays you specifically for performance
  • You want to add recurring revenue without becoming a performance specialist or hiring one
What you're buying

The Lead Validation Kit

5 steps. 11 done-for-you templates.
One clear process your team will follow — without performance expertise.

01
Ask permission

Send one email to all your clients

Your first move is simple: ask clients if they'd like a free performance check. Not announce — ask, this let them get involved in the process. Almost everyone says yes.

Template included: 📄 Client Validation Email + Response Tracker
  • Plug-and-play — fill in the client name and your agency details, and send
  • On average 90% of clients say yes to free check
  • 30 minutes from send to a clear list of warm leads
validation-email-template.docx
Preview — full template inside the Kit
02
Find leaks

Run 3 performance checks — under 5 minutes each

For each client who said yes, your VA or junior dev runs three short, but visual checks. No technical knowledge, no interpretation needed — just follow the steps, screenshot what you see, and paste it into the report template.

Included: 📋 3 Performance Check Instruction Guides
  • 5 minutes per client per check
  • Works for any WordPress site
  • Clear status of the site's performance
visual-performance-checklist.pdf
Validation email template
Preview — full instructions inside the Kit
03
Show leaks

Send a plain-English findings report within 48 hours

Turn the 3 check results into a clear report written for a small business owner, not a developer. What was found, why it matters to their business, and that there are options to fix it. This is what converts a curious reply into a paid engagement.

Template included: 📄 Client Findings Report Template
  • Plain English — no jargon, no technical explanations
  • Positions you as the proactive expert who caught issues early
  • Sets up the next step naturally, without any selling
client-findings-report.docx
Client Findings Report Template
Preview — full template inside the Kit
04
Offer to fix

Present three fix options at different price points

You present a ready-made menu with exact scope, exact pricing, and exact language for each option. The three tiers are sized so $250 feels like a sensible starting point..

Template included: 💰 3 Fix Offers with Pricing Language
  • Three tiers: $250 / $400 / $1,900
  • Exact wording for each option — copy and paste ready
  • Designed so $250 feels low-risk and $1,900 makes the others look sensible
3-option-offer.docx
Client Findings Report Template
Preview — full template inside the Kit
05
Let them decide — then deliver

Your team delivers using step-by-step instructions

When a client says yes, your existing devs follow delivery SOPs for the option the client chose. Each service has its own instruction set — no performance background needed. If your team can follow a recipe, they can do this work.

Template included: 📋 Team Delivery Instructions (SOPs)
  • Maps to each of the three fix options
  • Written for junior devs and VAs
  • Estimated time for each task included
team-delivery-instructions.pdf
Client Findings Report Template
Preview — full template inside the Kit
5 steps in the process
11 done-for-you templates
0 performance expertise needed
1 week from zero to first revenue
What this typically generates

Running the 5 steps of the Lead Validation Kit
across 20 maintenance clients generates $1,550–$4,350 within 2 weeks

Revenue projection table by clients and conversion rate

Based on 20 clients, with 25%–75% converting to one of the three fix options ( $250, $400, or $1,900).

Part of something bigger

This money is just a proof of concept

It's not the end goal. What you're really discovering is which clients are ready for a permanent performance care plan at $300–$1,800/month. That's what comes next.

This Kit is Step 1 of the Performance Profit System — a complete framework for turning performance into recurring monthly revenue. The Kit validates demand and makes your first money. The full system installs the Bronze / Silver / Gold tiers, SOPs, and recurring billing into your agency. You build that after you know your clients will pay — which is exactly what this week will tell you.

Hi! I'm Sabrina

Sabrina Zeidan

I've spent years working as a contractor performance engineer — the person WordPress agencies call when things are on fire.

I've seen the same pattern over and over: talented agencies doing great work, getting blamed for performance issues. Because they had no system to prevent them. So I built the system. Then I packaged the first two steps into something any agency can run without hiring me — or anyone like me.

You don't need to become a performance expert to profit from performance. You need a clear process and the right templates.

Make money with performance

Get the Lead Validation Kit

Lead Validation Kit

$297

$1,550–$4,350 from from clients you already have.
Within 2 weeks.
No performance expertise required. No new tools. No new hires.

  • ✓ Validation email template + response tracker
  • ✓ 3 checks your VA runs in 5 minutes — reveals which clients have issues worth fixing
  • ✓ Client findings report template (plain-English, non-technical)
  • ✓ 3 fix offers with exact pricing language — built into the report template
  • ✓ Team delivery instructions — your devs can follow from day one
Get the Lead Validation Kit — $297

Initial Email Guide

$27

Send it this weekend. See your clients reply by Monday. Then get the Lead Validation Kit, and make your first revenue from performance.

  • ✓ Done-for-you validation email template
  • ✓ Response tracker spreadsheet
Send the email this weekend — $27
Sabrina Zeidan

Results Guarantee

If you follow the complete 5-step process with at least 20 of your maintenance clients within 30 days of purchase — sending the permission email, running the three checks, and presenting fix options — and don't generate at least $1,000 in new performance revenue, I'll refund 100% of your purchase price.

Just send me the emails you sent and the client reports you delivered.

One email to your current clients. 30 minutes checks. First revenue from performance within 2 weeks.

You don't need to become a performance expert.

You don't need to change what your agency does.

You need a clear system to prevent slow sites keeping you up at 3am during Black Friday.